Case 2: Airbnb in 2018

R​‌‌‌‍‍‌‍‍‌‌‍‌‌‍‌‌‌‍‍​ead “Case 2: Airbnb in 2018” in your Connect textbook. In the accommodations market, Airbnb appears to have a significant advantage over its competitors as it relates to regulations affecting the operations of its business. Develop a business strategy that will allow Airbnb to meet local, state, and international r​‌‌‌‍‍‌‍‍‌‌‍‌‌‍‌‌‌‍‍​egulatory requirements and motivate individuals to benefit from participating in this space of the accommodations market. Address the following questions:

How can Airbnb ensure the ethical treatment of consumers?

Should there be a separate strategy for the international component of their business model?


1. Introduction and Airbnb company description / Develop business strategies to create a sustainable competitive advantage for an organization.15% of total grade

2. Discuss & give examples of Airbnb ethical treatment of consumers & their environment 20% of total grade

3. Analyze how the Airbnb organization’s internal environment relates to its competitive advantage. 20% of total grade

4. Analyze the external environments of Airbnb’s organization. Discuss compare/contrast the challenges for meeting varying regulations in different markets. 20% of the total grade.

5. Evaluate the probability of success of Airbnb’s organization’s implementation plan. Discuss varying strategies in different international arenas – is one strategic plan enough? 20% of total grade

6. Critical thinking 2% of total grade

7. Mechanics and grammar 2% of total grade

8. Information literacy (references) 1% of total grade

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